SUSTAINABILITY IN XM: Every Marketer’s New Priority
SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]
7 Tips for Taming the Tiger in 2022
7 Tips for Taming the Tiger in 2022 Mary Beth DenomyFebruary 1, 2022 Today, February 1, 2022, kicks off the Year of the Tiger. Like the ferocious feline, top talent and the best leaders are known for their strength, speed, power, courage and energy – all attributes that will serve those in business and events […]
New Year = New Optimism (Yes Optimism!)
New Year = New Optimism (Yes Optimism!) Mary Beth DenomyJanuary 26, 2022 New Year = New Optimism (Yes Optimism!) for Live & Virtual Events Covid complicated almost everyone’s holiday plans, however we are looking forward to the year ahead. Dare we say, even optimistic?! We can already see exciting emerging trends for 2022. Whether you […]
Evolving Hybrid events to foster community within your organization
Evolving Hybrid events to foster community within your organization Kelly PowerJune 18, 2021 Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders […]
Making security & privacy a top priority for your virtual events
Making security & privacy a top priority for your virtual events Bibianna PoonMay 7, 2021 With virtual conferences & hybrid events here to stay, it is imperative that attendee and stakeholder data is secure and protected from breaches. There are two main components to a virtual event that require security analysis and investigation: the virtual […]
Planning a virtual post-secondary event or Homecoming?
Planning a virtual post-secondary event or Homecoming? Mary Beth DenomyApril 26, 2021 Living Proof “You’ve managed to convince me I am at a party. Well done!” 4 Tips for Successful School Events Events are an essential tool for post-secondary institutions to drive fundraising, enrollment & applications and alumni relations. In 2020, with the shift to […]
Experiential Marketing – The future looks bright!
Experiential Marketing – The future looks bright! Christine RossMarch 19, 2021 Last week marked a year since the Covid-19 pandemic shut down the country and it’s still difficult to truly comprehend all that has changed in our lives. Aside from the enormous human loss, many businesses have been irreversibly impacted. The experiential marketing industry, for one, came to a grinding halt with programs cancelled or put on hold […]
Engaging Employees in a Work From Home Reality
Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]
Building Community through Employee Virtual Events
Building Community through Employee Virtual Events Kelly PowerNovember 4, 2020 How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense […]
Virtual Events – Top Ten Tips & Trends
Virtual Events – Top Ten Tips & Trends Kelly PowerJuly 22, 2020 For months now the events and communications industry has been pivoting to the virtual world. Some of us are just getting our feet wet while others have become pros. It’s new territory and the learning curve has been steep but for many organizations […]
