4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]

Returning to Live & What We Know So Far

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Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]

Preparing for the Return of Live Experiences

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Preparing for the Return of Live Experiences Madison HoltonMarch 1, 2022 Hoping For the Best (& Planning for the Worst) As we head into spring and summer, many brands are busy preparing for a resurgence in live experiential marketing. News of live events returning continues to grow (i.e. CNE, TIFF, Osheaga), and demand & optimism […]

7 Tips for Taming the Tiger in 2022

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7 Tips for Taming the Tiger in 2022 Mary Beth DenomyFebruary 1, 2022 Today, February 1, 2022, kicks off the Year of the Tiger. Like the ferocious feline, top talent and the best leaders are known for their strength, speed, power, courage and energy – all attributes that will serve those in business and events […]

The Return Of Live Marketing

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The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]

Live Consumer Engagements are Back—Here is What We’ve Learned

Metro Brand Ambassadors standing behind a red table with white metro paper bags

Live Consumer Engagements are Back—Here is What We’ve Learned Lorne CooperbergAugust 24, 2020 Canada is cautiously opening back up and it’s both exciting and scary. Exciting because we’re regaining some of our freedom but scary because we’re reminded daily by our neighbours to the south that COVID is just waiting for us to let down our guard. That being said, it’s clear that Canadians are hungry to get […]

Bringing the “Live” Back to Brand Experiences

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Bringing the “Live” Back to Brand Experiences Ewan ScallionJuly 14, 2020 Why brands will still benefit from live brand ambassadors and how to do it right. One thing has become very clear during this pandemic: the importance of human connection. With the country and businesses starting to resume operations, we are seeing a swell in consumer eagerness to reconnect with people and brands, both live and in-person! Studies confirm that in isolation, people feel […]

New World, New Skills

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New World, New Skills Bibianna PoonMay 26, 2020 At a recent all-staff meeting, our team got a virtual training session from Keystone Communications expert, Giles Atkinson. We were told to bring our ‘best presentation’ selves while we sipped our beverage of choice and shared best practices on presenting in this new world we’ve been thrown […]