4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]

Proof Experiences @ Money 20/20: Our Best In Show

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Proof Experiences @ Money 20/20: Our Best In Show Lorne CooperbergNovember 2, 2022 After client activations at both Collision and Elevate, we wanted to see what was happening in the tech space on a global stage. So, we checked out Money 20/20 in Las Vegas. Money 20/20 is a fintech conference – it’s where the […]

Returning to Live & What We Know So Far

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Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]

Preparing for the Return of Live Experiences

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Preparing for the Return of Live Experiences Madison HoltonMarch 1, 2022 Hoping For the Best (& Planning for the Worst) As we head into spring and summer, many brands are busy preparing for a resurgence in live experiential marketing. News of live events returning continues to grow (i.e. CNE, TIFF, Osheaga), and demand & optimism […]

2022 Event Planning – What Associations And Marketers Need To Know

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2022 Event Planning – What Associations And Marketers Need To Know Kelly PowerNovember 19, 2021 This week, conference experts Kelly Power and Natalie Ciarallo spoke to CSAE (Canadian Society of Association Executives) members and shared best practices for 2022 Event Planning. Why are we talking about HYBRID events? ​ It’s the question and topic we […]

Conferences & Events – Is the Future Really Hybrid?

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Conferences & Events – Is the Future Really Hybrid? Mary Beth DenomyJuly 15, 2021 P.Vx Live Event Highlights Part of the Proof Experiences P.Vx Live series of informative and interactive events, “Live, Virtual, Hybrid! Planning the Future of Conferences” brought together top event experts to share what they are seeing now…and where they think we […]