Conference Breakouts—Are you maxing out your opportunity?
Conference Breakouts – Are you doing it all wrong? Christine RossMarch 18, 2024 In our many years of experience developing and executing conferences and meetings, the priority (and spending) is usually focused on the the large Plenary Session. The sessions led by executives, launching new products, making big announcements, showcasing big name keynote speakers—in other […]
Celebrating Our People
Celebrating Our People Katelyn McGeeJanuary 22, 2024 Each year, at the end of our fiscal, Proof Experiences embarks on an offsite, overnight company retreat to celebrate all that we have accomplished over the year and set the stage for the ambitious and exciting year ahead of us. Each retreat takes place at a new, fun […]
Dialing Up Experiences at Your Events
Dialing Up Experiences at Your Events Kelly Power, Natalie CiaralloAugust 23, 2023 This past week we were invited to speak on stage at the Candian Meetings + Events Expo – the largest running tradeshow and conference for meeting and event professionals in Canada. Our topic: Dialing up experiences at your events! Here is a recap: […]
Allyship and Events: How Are You Supporting the LGBTQIA+ Community?
Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences. […]
How Marketing Practices Can Drive Employee Acquisition and Retention
How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]
The “Proof Experience” Through the Eyes of an Intern
The “Proof Experience” Through the Eyes of an Intern Hannah NgFebruary 16, 2023 On my first day at Proof Experiences (PX), I had no idea what was to come. Interning at an agency came with so many unknowns. I had so many burning questions like: What projects would I get to work on? For which […]
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing”
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing” Michaela Halpern, Marco BrigantiJune 24, 2022 Like clockwork, after midnight on May 31st, many companies roll out a rainbow carpet in the form of ad campaigns, product launches, and social posts. While the messaging is supportive to the LGBTQ2+ community, does the sentiment ring […]
To Holiday or not to Holiday?
To Holiday or not to Holiday? Laura RashidSeptember 17, 2021 As the holiday season approaches, many marketers are thinking about whether or not to engage their target audience with a live or hybrid branded experience. It’s a big decision given the last year and half has shown us the difficulty in planning during uncertain times. […]
Evolving Hybrid events to foster community within your organization
Evolving Hybrid events to foster community within your organization Kelly PowerJune 18, 2021 Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders […]
Engaging Employees in a Work From Home Reality
Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]
