Live Consumer Engagements are Back—Here is What We’ve Learned

Metro Brand Ambassadors standing behind a red table with white metro paper bags

Live Consumer Engagements are Back—Here is What We’ve Learned Lorne CooperbergAugust 24, 2020 Canada is cautiously opening back up and it’s both exciting and scary. Exciting because we’re regaining some of our freedom but scary because we’re reminded daily by our neighbours to the south that COVID is just waiting for us to let down our guard. That being said, it’s clear that Canadians are hungry to get […]

Virtual Events – Top Ten Tips & Trends

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Virtual Events – Top Ten Tips & Trends Kelly PowerJuly 22, 2020 For months now the events and communications industry has been pivoting to the virtual world. Some of us are just getting our feet wet while others have become pros.  It’s new territory and the learning curve has been steep but for many organizations […]

Bringing the “Live” Back to Brand Experiences

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Bringing the “Live” Back to Brand Experiences Ewan ScallionJuly 14, 2020 Why brands will still benefit from live brand ambassadors and how to do it right. One thing has become very clear during this pandemic: the importance of human connection. With the country and businesses starting to resume operations, we are seeing a swell in consumer eagerness to reconnect with people and brands, both live and in-person! Studies confirm that in isolation, people feel […]

New World, New Skills

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New World, New Skills Bibianna PoonMay 26, 2020 At a recent all-staff meeting, our team got a virtual training session from Keystone Communications expert, Giles Atkinson. We were told to bring our ‘best presentation’ selves while we sipped our beverage of choice and shared best practices on presenting in this new world we’ve been thrown […]

COVID-19 Pulse Check: Are Virtual Teams Clicking Together?

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COVID-19 Pulse Check: Are Virtual Teams Clicking Together? Natalia SmalyukMay 15, 2020 A GUEST CONTRIBUTION FROM PROOF INC. Thanks to COVID-19, many organizations are now virtual teams working from home, and internal communication is more critical than ever. It’s also more difficult. Proof’s employee communications experts met recently (and remotely!) to discuss some common employee […]

Event Marketing in Turbulent Times

Two men in a virtual meeting

Event Marketing in Turbulent Times Lorne CooperbergMay 5, 2020 For weeks, we have helped our clients shift their events online, so it only made sense that last week we hosted our own virtual event: Event Marketing in Turbulent Times.  With so much industry information inundating us during the COVID-19 crisis, we wanted to provide meaningful […]

Live or Virtual: Tips for a Successful Online Event

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Live or Virtual: Tips for a Successful Online Event Kelly PowerApril 6, 2020 As many live conferences and events get cancelled, there is a lot of talk today about how to pivot (word of the year!) to a virtual version. For many, this is new territory and creates uncertainty, however a virtual event can still […]