What is Experiential Education?

An educator teaching a group of students.

Experiential Education Lorne CooperbergOctober 6, 2023 Over the last few years, Proof Experiences has recognized a growing need to share complex topics in a meaningful yet straightforward way to the Canadian public. This led us to launch a new formal offering: Experiential Education (or, XED). Simply put, XED is learning by doing.  When done well, […]

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]

Proof Experiences @ Money 20/20: Our Best In Show

a group of people sitting on stage in front in front of a large screen showing a pink Cadillac

Proof Experiences @ Money 20/20: Our Best In Show Lorne CooperbergNovember 2, 2022 After client activations at both Collision and Elevate, we wanted to see what was happening in the tech space on a global stage. So, we checked out Money 20/20 in Las Vegas. Money 20/20 is a fintech conference – it’s where the […]

Live Consumer Engagements are Back—Here is What We’ve Learned

Metro Brand Ambassadors standing behind a red table with white metro paper bags

Live Consumer Engagements are Back—Here is What We’ve Learned Lorne CooperbergAugust 24, 2020 Canada is cautiously opening back up and it’s both exciting and scary. Exciting because we’re regaining some of our freedom but scary because we’re reminded daily by our neighbours to the south that COVID is just waiting for us to let down our guard. That being said, it’s clear that Canadians are hungry to get […]

Event Marketing in Turbulent Times

Two men in a virtual meeting

Event Marketing in Turbulent Times Lorne CooperbergMay 5, 2020 For weeks, we have helped our clients shift their events online, so it only made sense that last week we hosted our own virtual event: Event Marketing in Turbulent Times.  With so much industry information inundating us during the COVID-19 crisis, we wanted to provide meaningful […]