SUSTAINABILITY IN XM: Every Marketer’s New Priority
SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]
Eras Tour Climate Impact
Eras Tour Climate Impact Kelly PowerJanuary 8, 2024 The largest event phenomenon of 2023 was undoubtedly Taylor Swift’s Eras Tour. It’s been widely publicized for its massive economic domino effect – dubbed “Taylor-nomics” – resulting in an enormous boost to the local economy wherever the tour goes. Taylor was named Time magazine’s person of the […]
An Event Professional’s Thoughts on COP28
An Event Professional’s Thoughts on COP28 Kelly PowerDecember 14, 2023 COP28 wrapped earlier this week. It is the annual formal meeting of the United Nations Climate Change Conferences (UNCCC) to negotiate and agree on collective action to tackle global climate change. This year was the largest of its kind. Ever. The 2023 gathering hosted almost 200 […]
How Marketing Practices Can Drive Employee Acquisition and Retention
How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]
Returning to Live & What We Know So Far
Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]
2022 Event Planning – What Associations And Marketers Need To Know
2022 Event Planning – What Associations And Marketers Need To Know Kelly PowerNovember 19, 2021 This week, conference experts Kelly Power and Natalie Ciarallo spoke to CSAE (Canadian Society of Association Executives) members and shared best practices for 2022 Event Planning. Why are we talking about HYBRID events? It’s the question and topic we […]
The Return Of Live Marketing
The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]
Evolving Hybrid events to foster community within your organization
Evolving Hybrid events to foster community within your organization Kelly PowerJune 18, 2021 Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders […]
Engaging Employees in a Work From Home Reality
Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]
Building Community through Employee Virtual Events
Building Community through Employee Virtual Events Kelly PowerNovember 4, 2020 How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense […]
