How Tech Companies Are Using Experiences to Humanise Complex Products and Drive Sales

How Tech Companies Are Using Experiences to Humanise Complex Products and Drive Sales Lorne CooperbergFebruary 20, 2025 In today’s fast-paced, technology-driven world, the way businesses communicate and connect is undergoing a significant transformation. The era of strictly transactional B2B (business-to-business) relationships is giving way to a more empathetic and engaging approach: H2H (human-to-human). For technology […]