Returning to Live & What We Know So Far

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Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]

The Return Of Live Marketing

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The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]

Experiential Marketing – The future looks bright!

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Experiential Marketing – The future looks bright! Christine RossMarch 19, 2021 Last week marked a year since the Covid-19 pandemic shut down the country and it’s still difficult to truly comprehend all that has changed in our lives. Aside from the enormous human loss, many businesses have been irreversibly impacted. The experiential marketing industry, for one, came to a grinding halt with programs cancelled or put on hold […]

Engaging Employees in a Work From Home Reality

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Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]

Building Community through Employee Virtual Events

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Building Community through Employee Virtual Events Kelly PowerNovember 4, 2020 How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense […]

Live Consumer Engagements are Back—Here is What We’ve Learned

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Live Consumer Engagements are Back—Here is What We’ve Learned Lorne CooperbergAugust 24, 2020 Canada is cautiously opening back up and it’s both exciting and scary. Exciting because we’re regaining some of our freedom but scary because we’re reminded daily by our neighbours to the south that COVID is just waiting for us to let down our guard. That being said, it’s clear that Canadians are hungry to get […]

Virtual Events – Top Ten Tips & Trends

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Virtual Events – Top Ten Tips & Trends Kelly PowerJuly 22, 2020 For months now the events and communications industry has been pivoting to the virtual world. Some of us are just getting our feet wet while others have become pros.  It’s new territory and the learning curve has been steep but for many organizations […]

Bringing the “Live” Back to Brand Experiences

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Bringing the “Live” Back to Brand Experiences Ewan ScallionJuly 14, 2020 Why brands will still benefit from live brand ambassadors and how to do it right. One thing has become very clear during this pandemic: the importance of human connection. With the country and businesses starting to resume operations, we are seeing a swell in consumer eagerness to reconnect with people and brands, both live and in-person! Studies confirm that in isolation, people feel […]

New World, New Skills

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New World, New Skills Bibianna PoonMay 26, 2020 At a recent all-staff meeting, our team got a virtual training session from Keystone Communications expert, Giles Atkinson. We were told to bring our ‘best presentation’ selves while we sipped our beverage of choice and shared best practices on presenting in this new world we’ve been thrown […]

COVID-19 Pulse Check: Are Virtual Teams Clicking Together?

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COVID-19 Pulse Check: Are Virtual Teams Clicking Together? Natalia SmalyukMay 15, 2020 A GUEST CONTRIBUTION FROM PROOF INC. Thanks to COVID-19, many organizations are now virtual teams working from home, and internal communication is more critical than ever. It’s also more difficult. Proof’s employee communications experts met recently (and remotely!) to discuss some common employee […]