Give A Gift That Gives Back

A 25-day national integrated campaign consisting of social, retail and OOH, that culminated in a wildly successful holiday pop-up store highlighting the sustainable stories of the people behind The Body Shop’s products, showing the brand’s global positive impact.

SUSTAINABILITY IN XM: Every Marketer’s New Priority

SUSTAINABILITY IN XM: Every Marketer’s New

SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]

An Event Professional’s Thoughts on COP28

COP28

An Event Professional’s Thoughts on COP28 Kelly PowerDecember 14, 2023 COP28 wrapped earlier this week. It is the annual formal meeting of the United Nations Climate Change Conferences (UNCCC) to negotiate and agree on collective action to tackle global climate change.  This year was the largest of its kind.  Ever. The 2023 gathering hosted almost 200 […]

What is Experiential Education?

An educator teaching a group of students.

Experiential Education Lorne CooperbergOctober 6, 2023 Over the last few years, Proof Experiences has recognized a growing need to share complex topics in a meaningful yet straightforward way to the Canadian public. This led us to launch a new formal offering: Experiential Education (or, XED). Simply put, XED is learning by doing.  When done well, […]

Dialing Up Experiences at Your Events

Kelly and Natalie speaking onstage

Dialing Up Experiences at Your Events Kelly Power, Natalie CiaralloAugust 23, 2023 This past week we were invited to speak on stage at the Candian Meetings + Events Expo – the largest running tradeshow and conference for meeting and event professionals in Canada. Our topic: Dialing up experiences at your events!  Here is a recap: […]

Beauty Decoded

A an elegant display stand with sampling products for Juvederm

Using educational ‘live lab’ experiences to change consumer perceptions.

Managers Unite

A large event room with a stage, large round tables with white table cloth and chairs set up for a meal

Inspiring culture-building and meaningful connections with brands.

Inspiring Voters

Jagmeet Singh and sign language interpreter communicating virtually.

Transforming a highly successful live event into an engaging virtual event.