LBB Feature: Embracing the New World of Human-to-Human Marketing

Proof Experiences’ Lorne Cooperberg, SVP, Growth & Innovation, breaks down the need to evolve from traditional business-to-business models, and the great opportunity this poses for brands and agencies to connect with consumers, writes LBB’s Jordan Won Neufeldt.

Read the full article here: https://lbbonline.com/news/embracing-the-new-world-of-human-to-human-marketing