LBB Feature: How Tech Companies Are Using Experiences to Humanise Complex Products and Drive Sales

Some thoughts from Lorne Cooperberg, SVP, Growth & Innovation on how and why Experiences are being used by the tech industry to humanize complex products. Hint: it’s driving results. 

Read the full article here: https://www.lbbonline.com/news/how-tech-companies-are-using-experiences-to-humanise-complex-products-and-drive-sales