Ferrero Bars – The Gold Room.
Position Ferrero Rocher Bars as a Symbol of Everyday Indulgence
To reinforce Ferrero Rocher as a timeless treat that makes regular experiences feel special.
Partnering with TIFF, we launched the Ferrero Rocher Gold Room.
The Ferrero Rocher Gold Room successfully encapsulated the brand’s essence of elegance, creating a memorable and luxurious experience for all festival-goers.
Challenge
Position Ferrero Rocher Bars as a Symbol of Everyday Indulgence
A milestone doesn’t have to be big to be worthy of celebration. The goal was to encourage people to embrace and enjoy every day with Ferrero Rocher Bars.
Strategy
Transform Ordinary Moments Into Occasions
To deepen consumer connection and reinforce Ferrero Rocher as a timeless treat that makes regular experiences feel special, the brand encouraged consumers to integrate it into their daily routines. This involved identifying online and offline opportunities, big and small, to make an occasion out of every day.
Solution
The Gold Room
Leading up to our pinnacle event, we partnered with influencers to put treats in people’s daily feeds and make magic out of the mundane.
Then came the golden moment. Partnering with TIFF, we launched the Ferrero Rocher Gold Room. This immersive and luxurious lounge gave guests a space to take a break from the vibrant energy of Festival Street and celebrate everyday indulgence.
Setting the mood with screenings of award-winning, gold-themed films like La La Land, attendees could enjoy a Ferrero Rocher Bar, charge their phone, capture red carpet moments with an AI-powered photo booth, and enter to win exclusive Ferrero Rocher prize packs.
To wrap up, we gave away two gala tickets to a TIFF screening and two vouchers for films of the winner’s choice — a surprise and delight that added the final layer of excitement to the event.
The Proof
Golden Opportunities — Maximized
Over 4 total activation days, there were 250,000 impressions, 50,000 samples given, and an infinite amount of everyday joy to celebrate.
178,500
activation Impressions
4.3M
WOM IMPRESSIONS
55,000
meaningful engagements
1500
contest entries
1.1M
SOCIAL IMPRESSIONS
157,400
INFLUENCER IMPRESSIONS
- Creative ideation, development & production
- Turnkey event & technology management
- Social media planning & execution
- Influencer marketing & execution
- Vendor & production management
- Audience engagement tactics
- In-field build logistics & management
- Staffing solutions, recruiting & training
- Measurement & analytics
- Detailed reporting
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