RBC Financial Literacy.
Create a kids’ crash course on life.
An interactive experiential education tour across the GTA.
To make the content relevant, practical and fun, we created an online and in-person grocery-themed experience.
The feedback from teachers and students was overwhelmingly positive.
Challenge
Create a Kids’ Crash Course on Life
With financial literacy being introduced to Canadian curriculums, teachers had to move quickly to adapt. We identified an opportunity for RBC to offer their expertise.
Strategy
Take Math Into the Real World
Our goal was to develop an interactive education experience tailored to grades 4 and 5 students across the GTA. It needed to be accessible both virtually and in-person and, most importantly, it needed to be digestible for little minds with big imaginations.
Solution
Add Learning to the Grocery List
To make the content relevant, practical and fun, we created an online and in-person grocery-themed experience. Through this familiar and fun setup, kids learned how to apply what they were learning in books to real life. For example, what’s the difference between needs and wants? Should you use chequing or savings? How do credit cards work? From multiplication tables to putting food on the table, the kids shopped until they could drop serious knowledge.
The Proof
Kids Say the Darndest Things
The feedback from teachers and students was overwhelmingly positive.Even though kids can be, well, a little too honest sometimes, they shared they had never had so much fun learning.
24
Unique Schools Visited
18
VIRTUAL SESSIONS IN ENGLISH AND FRENCH
933
Students Participated
(13.7% above benchmark)
212
Surveys Complete
100%
TEACHER RECOMMENDATION RATE
(10.3% ABOVE BENCHMARK)
23,136
Word of Mouth Impressions
- Turnkey event & technology management
- Sourcing & securing virtual platform(s)
- Sourcing & securing school partners/events
- Content development with educator advisors
- Audience engagement tactics
- Production
- Creative development
- Information ambassador recruitment & training
- Measurement & analytics
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