Interac

Holiday Life.

Experiential Marketing

Challenge

Bring communities together again after a year of closures due to the COVID-19 pandemic.

Strategy

Connect with new audiences through immersive sponsored experiences.

Solution

Various of holiday initiatives, customized for the local culture and leveraging popular features.

Results

Over $164,000 raised for local charities.

Challenge

Overcoming the Challenge

In 2021, Interac was on a mission to bring Canadian communities together again after a year of closures due to the COVID-19 pandemic. To ensure they made a memorable impact, Interac sponsored three of the largest and most iconic holiday markets The Distillery Winter Village in Toronto; Montreal’s Christmas Village; and the Vancouver Christmas Market.
People posing at an Interac activation

Strategy

A Unique Way of Approaching The Problem

To help Canadians return to the moments and traditions they’ve missed the most, Interac wanted to not only support local communities, but charities, and small businesses as well. At each individual market, we brought a variety of holiday initiatives, customized for the local culture, and leveraging popular features.
A women holding a child in front of a merry-go-round

Solution

The Proof Touch

At the Toronto Distillery Winter Village, Interac provided free, colourful gift wrapping at a festive kiosk for attendees who made purchases using Interac Debit. Each gift wrap offered an opportunity to give back to a local charity instead of paying for the service.

A hand holding an Amex card in front of a tap to give sign

At the Vancouver Christmas Market, the cost of rides on the HolidayLife Carousel (usually $10) was provided at no charge for the entire market season. Riders were offered the opportunity to pay their fare forward with a charitable donation using our on-site Interac contactless payment. To encourage shareable family moments, we added a holiday-themed photo booth.

At the Montreal Christmas Village, we offered holiday treats for a small donation at the HolidayLife Fire Pit area and Airstream Cafe, which created a cozy environment to relax and connect with loved ones.

Results

Project Impact

Interac’s sponsorship was strategically designed to benefit pre-selected local charities across Canada. We encouraged holiday market goers to make donations to the Salvation Army and Sick Kids Hospital Foundation (Toronto), Make-A-Wish Foundation (Vancouver and Montreal) and Project10 (Montreal) using Interac Debit contactless payment kiosks.

$25K+

in matched donations

$164K

national matching total

A mother and baby on a merry-go-round
Interac activation setup
A family standing in front of a merry-go-round
This project was no small feat.

Our team provided the following services:

Services
  • Strategic Planning and Ideation
  • Venue & Partner Management
  • Strategic Sponsorship Oversight and Contract Negotiations
  • Turnkey Event Management
  • Creative Development and Asset Design
  • Turnkey Tap to Pay Technology Partnership
  • Staffing and Recruiting Brand Ambassadors Across Multiple Markets

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