The Home Depot
PRO Appreciation Day.
Conference & Events
Reconnect The Home Depot with contractors and home improvement professionals.
Develop a meaningful virtual experience for their PRO Appreciation event.
A mobile-friendly, easy-to-navigate platform that replicated the store layout.
7,000+ industry professional contractors joined the inaugural event.
Challenge
Overcoming the Challenge
During the pandemic, where personal in-store interactions had become largely transactional due to Covid restrictions, The Home Depot (THD) wanted to create a way to reconnect 1:1 with their 5000+ contractors and home improvement professionals.
Strategy
A Unique Way of Approaching The Problem
We set out to develop a meaningful virtual experience that would be an online version of The Home Depot PRO Appreciation Event. The annual event, designed for certified and licensed home improvement professionals, was cancelled due to COVID.
Solution
The Proof Touch
The national virtual event brought Canadian professionals and vendors together under one “roof” using new innovative technology. Partnering with JUNoO, an all-Canadian supplier specializing in immersive digital experiences, we designed a mobile-friendly, easy-to-navigate platform that replicated the store layout, aisle by aisle, for Event Day. Everything from the user-friendly login , and 3D animation, graphics, and navigation, to the opening 1-2-3 instructional video, was easy, straightforward, and familiar.
Results
Project Impact
More than 7,000 industry professional contractors joined this inaugural event – one of Canada’s largest one-day virtual events, exceeding our expectation of 5,000 attendees, where almost 1/3 of the attendees were Contractors & residential builders.
50%+
joined by mobile or tablet
90%+
would attend another virtual PRO event
- Virtual Event Design
- Turnkey Event & Technology Management
- Virtual Platform Build & Management (Bilingual)
- Registration Management
- Communication Plan Consultation & E-blast Distribution
- Virtual Audience Engagement Tactics Ideation & Execution
- Creative Services
- Video Production & Post-production
- Run of Show & Workback Management
- Rehearsals & Live Event Stream Production
- Simultaneous Translation & Live Captions (EN & FR)
- AV Services
- Post Event Reporting
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