Give A Gift That Gives Back.
Experiential Marketing
Build positive brand sentiment among Canadian consumers and increase holiday product sales during an inflationary time where consumers are being extra selective with their spending.
We wanted to give people a real reason for shopping this season.
We developed a larger-than-life interactive advent calendar featuring 25 days of changemaking stories.
By showing the positive impact that purchasing at The Body Shop could have, we exceeded our program benchmarks.
Challenge
Overcome Inflation Stress for the Holidays
According to a recent study, 53% of consumers expected inflation or a potential economic slowdown to impact their holiday celebrations and shopping. We were tasked with creating an experience that would increase product sales outside of stores and build positive brand sentiment.
Strategy
Create a Shopping Experience Worth Setting Aside Your Worries
We wanted to give people a real reason for shopping this season. By highlighting the brand’s values and independent suppliers, we could show that shopping is about more than spending money. It’s about making a positive impact through each purchase.
Solution
Holiday Pop-Up
The holidays aren’t really about presents — they’re about people. That’s why we developed a larger-than-life interactive advent calendar featuring 25 days of changemaking stories about the people behind The Body Shop’s products.
Then, to showcase these people’s work and encourage future purchases, we gave back. People pressed a button that triggered a conveyor belt, revealing a gift box. Inside was a free sample or, in some cases, a full-sized product. Attached was a tag that told the story of the people behind the product — bringing everything full circle, like a holiday wreath.
The Proof
Happy People — Happy Holidays
The Body Shop Holiday Pop-up decked the halls of Union Station for 197 hours over 25 days. By showing the positive impact that purchasing at The Body Shop could have and creating a compelling experience worthy of consumers’ time, we exceeded our program benchmarks.
196,940
impressions
44,952
ENGAGEMENTS
26,529
SAMPLES GIVEN
795
FREE FULL-SIZE PRODUCTS
$13,000+
PURCHASED
178,500
ACTIVATION IMPRESSIONS
- Creative ideation, development & production
- Turnkey event & technology management
- Social media planning & execution
- Vendor & production management
- Audience engagement tactics
- In-field build logistics & management
- Staffing solutions, recruiting & training
- Video production
- Inventory management, recording & replenishment
- Measurement & analytics
- Detailed reporting
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Give A Gift That Gives Back.
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