FLO Surprise & Delight.
Experiential Marketing
Our goal was to increase awareness for Flo and its charging stations in New York City.
We leveraged Flo’s NYCFC sponsorship to connect with NYC FLO users, EV drivers and soccer fans.
At each location, the team sought out FLO users, EV drivers and soccer fans to reward them with prizes.
Original Targets Exceeded by 67%
Challenge
Create Big Brand Buzz in the Big Apple
If you can make people pay attention here, you can make it anywhere. Our goal was to increase awareness for Flo and its charging stations in New York City.
Strategy
Grow Through Who You Know
We leveraged Flo’s NYCFC sponsorship to connect with NYC FLO users, EV drivers and soccer fans. By attracting the folks we know, we can grow a crowd that brings new eyeballs to the brand.
Solution
Surprise and Delight
Over the course of 5 days, the Flo brand ambassadors visited 12 FLO charger locations in The Bronx, Manhattan, Queens and Brooklyn. At each location, the team sought out FLO users, EV drivers and soccer fans to reward them with prizes.
Power Kick Challenge Powered by FLO
How does the power of your kick match up against a FLO charger? The fun attracted a lineup of FLO fans who wanted to get a kick out of awesome prizes.
The Proof
Original Targets Exceeded by 67%
Fans were lined up to participate. The activation also became a must-watch for those on the sidelines.
500
Total Engagements
130
FLO User Engagements
355
EV User Interactions
424
Soccer Fan Engagements
945
Total Giveaways
12,000
Total Impressions
- Turnkey event & technology management
- Sponsorship & supplier management
- Stadium site procurement
- Experiential design & production
- Logistics & program management
- Brand ambassador recruitment & training
- Measurement & analytics
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