NFL

Fantennial.

Experiential Marketing

Challenge
Create a once-in-a-lifetime experience thanking Canadian NFL fans for their support.
Strategy

A fully immersive, three-city tour to celebrate fans.

Solution
NFL Fantennial Experience.
Results
Thousands of attendees sharing their experience via social media.

Challenge

Overcoming the Challenge

To celebrate its 100th season, the NFL set out to create the ultimate experience to thank Canadian fans for making the NFL what it is today.
Two people cheering

Strategy

A Unique Way of Approaching The Problem

Partnering with Publicis, we produced the NFL Fantennial Experience, a fully-immersive, three-city tour that recreated the excitement fans feel about the game in pop-up retail spaces in high-traffic locations in Toronto, Montreal and Vancouver. Fans and their families were invited to ‘get into the game’ and take a seat at the TSN sports desk.
Two people speaking in front of a Buffalo Bills wall

Solution

The Proof Touch

Fans were encouraged to get nostalgic with legendary jerseys from Mitchell & Ness, experience a hundred years of team hats with New Era and take Insta-worthy photos in a celebration confetti room. The once-in-a-lifetime experiences included seeing the Vince Lombardi Trophy and all 53 Super Bowl rings in one priceless showcase.
Fans looking at NFL Superbowl rings in a clear display case
Buffalo Bills mascot posing in a photobooth
Fans playing Football on an xbox

Results

Project Impact

Overall, the experience welcomed thousands of fans to participate and share their experiences on social media, celebrating the NFL’s 100th season in style.
Attendees sitting at an NFL and TSN sports desk
Fans interacting with an NFL player
Fans looking at a display wall of NFL jerseys
Fans lining up to enter the NFL Fantennial Experience
This project was no small feat.

Our team provided the following services:

Services
  • Event Production
  • Venue Sourcing
  • Custom Fabrication Production & Management
  • On-site Management
  • Video Production
  • Measurement
  • Brand Ambassador Recruiting & Training

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