CIBC SQUARE

Welcome to The Park.

Experiential Marketing

Challenge

Develop an always-on approach showcasing The Park @ CIBC SQUARE.

Strategy

Establish the venue as an up-and-coming community hub for Torontonians.

Solution

Ongoing series of buzzworthy events and activities.

Results

To date, hundreds of community members have visited events at The Park.

Challenge

Overcoming the Challenge

Offering incredible views of downtown Toronto, The Park at CIBC SQUARE is an outdoor greenspace spanning the railway corridor. To showcase this distinctive urban park as a must-see destination in Toronto, the need for community engagement events that not only connected building tenants but inspired the community were integral.

a group of people roasting marshmallows over an outdoor firepit

Strategy

A Unique Way of Approaching The Problem

We created a series of ongoing events rooted in the core values of CIBC SQUARE, Sustainability, Connection and Wellness. These events helped establish the venue as an up-and-coming community hub for Torontonians.

a group of men standing outside holding canned drinks

Solution

The Proof Touch

To welcome Torontonians to The Park, we launched Fall Fest, a week filled with engaging activities, including breathwork sessions and various fire pits to warm up beside while roasting sweet treats from our custom smores bar. We ended the week with a unique marketplace featuring a local indigenous clothing designer, three breweries, tasty fall snacks, and a special concert by The 99’s.

Groups of people hanging out in The Park by CIBC Square

Results

Project Impact

As of October ’22, our series of events have attracted hundreds of tenants and nearby residents to engage in community festivals and wellness events. Be on the lookout for more exciting events coming to The Park regularly throughout 2023-2024!
A band performing on a stage outdoors
a woman standing at a DJ stand
This project was no small feat.

Our team provided the following services:

Services
  • Event Design & Ideation
  • Event Production
  • Vendor & Partner Management
  • Talent Management & Security
  • Creative Services
  • Production & Development
  • Brand Ambassador Recruiting & Training
  • Measurement & Analytics

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