Dell Collision Conference & Elevate Festival Sponsorships.
Experiential Marketing
Go beyond a hardwired association with hardware
To highlight Dell Technology’s innovative Canadian solutions and thought leadership in Gen AI
Position Dell as a major player, we brought the “Think Bigger” campaign to life in a showstopping way
It put Dell Technology in the sights and minds of the right audience and achieved favourable results
Challenge
Go Beyond a Hardwired Association with Hardware
In 2024, Dell Technology, a leader in computer hardware, technology, and Gen AI solutions, launched its Small Business solutions for startups in Canada. While Canadians primarily associate Dell Technology with hardware, the company stands out as the only OEM offering end-to-end solutions, including storage, networking, and hardware—all under one roof. Additionally, Dell Technology is a trusted local presence and a recognized thought leader in Gen AI.
Strategy
Create New Connections
To highlight Dell Technology’s innovative Canadian solutions and thought leadership in Gen AI, Dell showed up in a big way as a sponsor of Canada’s premier tech events: Collision Conference and Elevate Festival.
Solution
Collision Conference and Elevate Festival Experiences
To position Dell as a major player, we brought the “Think Bigger” campaign to life in a showstopping way. A giant laptop installation served as a stage for lightning talks on tech solutions for startups. It also showcased the latest offerings, including laptops, desktops, computer accessories, storage solutions, and Gen AI products.
To emphasize expertise beyond hardware, the activation also featured an interactive AI-powered photo experience where attendees could create unique, personalized digital portraits. These custom creations highlighted Dell Technology’s cutting-edge capabilities in AI and served as memorable takeaways.
For a personal touch, the Dell Technology Small Business team actively engaged attendees and promoted its Small Business program’s tailored support, exclusive discounts, and range of benefits designed for startups.
The Proof
Networking Toward a Net Positive
Being present at two of Canada’s largest tech conferences paid off. Not only were millions of dollars in acquisition deals uncovered during the event, it put Dell Technology in the sights and minds of the right audience and achieved favourable results.
246%
TARGET ENGAGEMENTS
198%
TARGET CRM LEADS
30+
CUSTOM QUOTES ON THE FLOOR
- Creative ideation, development & production
- Turnkey event & technology management
- Vendor & production management
- Audience engagement tactics
- In-field build logistics & management
- Measurement & analytics
- Detailed reporting
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