CAN YOU SPOT THE SCAMS?.
Experiential Marketing
Help Canadians outsmart scams.
Create an immersive, in-person experience that could travel across Canada and provide tangible tips on how to #BeScamSmart.
Develop an escape room experience that engages Canadians in everyday scenarios where they may encounter scams.
The #BeScamSmart Escape Room traveled to five Canadian cities and educated thousands of Canadians.
Challenge
Help Canadians Outsmart Scams
Scams have been rising steadily across Canada. Since 2022, over 90,000 victims have been reported. Many scammers impersonate the government to extract valuable data from the vulnerable. In an effort to protect Canadians, the CRA set out to find a creative way to help people recognize the warning signs.
Strategy
Host a Hands-On Experience To Fight Fraud
Scammers lie, but data doesn’t. It shows that people have very little knowledge about how to protect themselves. We wanted to change that and, at the same time, debunk the misconception that only foolish people fall for these tricks. Our approach? Create an immersive, in-person experience that could travel across Canada and provide tangible tips on how to #BeScamSmart.
Solution
#BeScamSmart Escape Room
With scams, the devil is in the details you might easily miss — and details are what you need to beat an escape room. That makes it the perfect backdrop for this activation. In simulated scenarios that mimic everyday moments, people had to identify whether communications were real or fake: ”This is a message from the Governrnent of Canada” — or is it? Not if you look closely.
Afterward, specially-trained Brand Ambassadors walked participants through their escape room scores, which were often lower than expected. Then, they armed Canadians with helpful tips for spotting future scams.
The Proof
Totally Legit Results
From Halifax to Burnaby, the #BeScamSmart Escape Room traveled to five Canadian cities and educated thousands of Canadians. While the average escape room score of 63% reinforces the need for continued education, we’re more than happy with these other numbers.
91%
positive feedback rating
55,000+
impressions
3,700+
educational engagements
- Event ideation & production
- Turnkey event & technology management
- Cross-country tour logistics
- Vendor & production management
- Audience engagement tactics
- In-field build logistics & management
- Staffing solutions, recruiting & training
- Measurement & analytics
- Detailed reporting
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What we do matters.
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Give A Gift That Gives Back.
CAN YOU SPOT THE SCAMS?.
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