Sustainable Brand Experiences Checklist
GOOD PRACTICES
☐ Choose reusables
☐ Reduce air and auto travel where possible
☐ Offset GHG emissions from travel
☐ Choose eco-friendly venues
☐ Print on recycled / recyclable paper, vegetable-based ink. NO POLYSTYRENE
☐ Go digital
☐ Reduce waste—reduce, reuse, recycle, compost, and donate
☐ Source diverse speakers and staff
☐ Be accessible
BETTER PRACTICES
☐ Flex your purchasing power to eco-friendly vendors
☐ Purchase local (food, gifts, giveaways)
☐ Menu free of red meat
☐ Provide low emissions transportation—public transit, carpool, train, bicycle
☐ Go paperless
BEST PRACTICES
☐ No physical giveaways—experiences instead
☐ Offset air travel for attendees
☐ DE&I training for staff
☐ Work with like-minded partners (sponsors, vendors, agencies, etc.)
☐ Integrate UNSDGs
☐ Measure, manage and evolve
☐ Engage your audience
☐ Communicate sustainable practices being used
☐ Call to action for attendees
☐ Create new attendee behaviors
Sourced from a variety of industry experts including The Sustainable Events Forum, Events Industry Council, Rotman School of Management, Proof Experiences ESG, industry partners and consultants.
“Events bring people together, and when people come together, change happens.”
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